New World soccer appears to have chosen to see out its current course to its ultimate conclusion. Whether or not soccer in nations like the US and Australia will succeed or fail is uncertain. It will either be nothing but gravy for New World soccer or there’ll be quite the mess to clean up. What is known, given enough time, it will do one or the other. As things stand, New World soccer’s future is a zero-sum game.

The prevalence of success indicators will be undeniable. The dissenters will be struck dumb by the abundance. Packed domestic soccer stadiums will litter the land, conveyor belts will spill out locally grown players of a world class caliber, truckloads of cash from an array of sources and sustained international success will be dumped at New World soccer’s feet. The tilt of the scales of soccer affluence in the New World’s favor will be blatant.

If the alternative should arise, and soccer in the US and Australia fails to deliver on the hype, the bubble will burst and take a huge swath of professional men’s soccer in the New World out with it. Soccer organizations will spend more than they can afford to build a brand unable to garner a level of interest profitable enough to keep the doors open and the lights on. The expectations will outweigh the reality and the rush for the door by club owners and investors will undermine New World soccer’s true value. Only the maddest and most devoted will go anywhere near the remnants with a barge pole. Read More


A little old lady toddles into her doctor’s office and takes a seat.
“What seems to be troubling you madam?” her doctor asks.
“It’s a little embarrassing,” the little old lady admits, “I’m suffering with chronic flatulence.”
“I see,” says her doctor. “And when did this begin?”
“It’s been a little over a week. Fortunately, so far, they’ve been silent and odorless.”
The doctor looks down and begins to scribble on his prescription pad as he asks, “And it’s chronic?”
“That’s right,” the little old lady confirms.
“In fact, I’ve released some pressure, shall we say, several times since I entered your office and at least twice more whilst in the waiting room, unbeknownst to anyone.”
The doctor finishes his scribble on his prescription pad, tears off the top sheet and hands it across the desk to the little old lady.
“This ought to do the trick,” he says. “Be sure to schedule another appointment with my receptionist before you leave to come back in a week’s time so we can check on your progress. And make sure you take the prescription in its entirety.”
The little old lady folds the prescription in half and slides it into her handbag before she rises out of the chair.
“Yes doctor. Thank you doctor,” she replies.
The doctor smiles in response and the little old lady leaves his office.

A week later the little old lady returns for her scheduled follow-up appointment. She settles into the chair opposite the desk to her doctor and clutches her handbag in her lap.
“How did you respond to the medication I prescribed?” the doctor asks.
“Terrible!” the little old lady  says.
“Terrible? How so?” her doctor asks.
“It’s gotten worse!” the little old lady says. “The flatulence is as bad as ever, and to make matters worse, since I began taking the medication you prescribed, they’ve developed a ghastly odor!”
“Excellent,” the doctor says as he begins to scribble on a fresh sheet of his prescription pad. The little old lady almost topples out of her chair.
“Excellent? How can you say such a thing?” she asks.
“Well, we’ve taken care of whatever was the matter with your sinuses.” the doctor says as he hands the little old lady her latest prescription. “Now, let’s see what we can do about your hearing.”

Just like the flatulent little old lady, we believe what we believe because we think we are right. Even when the outcomes of ourbeliefs deliver results contradictory to our expectations. These beliefs are known as biases; and soccer, along with the vast majority of every aspect of our existence, is riddled with them. Read More