New World soccer appears to have chosen to see out its current course to its ultimate conclusion. Whether or not soccer in nations like the US and Australia will succeed or fail is uncertain. It will either be nothing but gravy for New World soccer or there’ll be quite the mess to clean up. What is known, given enough time, it will do one or the other. As things stand, New World soccer’s future is a zero-sum game.
The prevalence of success indicators will be undeniable. The dissenters will be struck dumb by the abundance. Packed domestic soccer stadiums will litter the land, conveyor belts will spill out locally grown players of a world class caliber, truckloads of cash from an array of sources and sustained international success will be dumped at New World soccer’s feet. The tilt of the scales of soccer affluence in the New World’s favor will be blatant.
If the alternative should arise, and soccer in the US and Australia fails to deliver on the hype, the bubble will burst and take a huge swath of professional men’s soccer in the New World out with it. Soccer organizations will spend more than they can afford to build a brand unable to garner a level of interest profitable enough to keep the doors open and the lights on. The expectations will outweigh the reality and the rush for the door by club owners and investors will undermine New World soccer’s true value. Only the maddest and most devoted will go anywhere near the remnants with a barge pole. (more…)